Kathmandu :  The China National Tourism Administration (CNTA)has launched a global tourism promotion campaign under the theme of  “ Beautiful China – 2017 Year of Silk Road Tourism”.

The Beautiful China -2017 Year of Silk Road Tourism advertising campaign aims to attract more tourists from different destinations of the world.

The tourism campaign was released simultaneously in Beijing and more than 20 countries, including the U.S., Britain, France, Germany, Russia, Japan and South Korea in early this year.

CNTA will also launch a series of marketing and promotional activities to promote China tourism in 2017. The other popular themes of tourism promotion unveiled by CNTA and CNTO are –  ” China – Beyond Your Imagination ” and ” China – Like Never Before “.

According to State Council five-year tourism plan (2016-2020), China strives to develop tourism into a major driver for economic transformation and upgrades.

China plans to hold a world summit in Beijing this year on its “One Belt, One Road” initiative to build a new Silk Road.

The “Silk Road Economic Belt ” concept was introduced by President Xi Jinping’s during his visit to Kazakhstan in September 2013